PURPOSE: LAUNCH KATE MOSS FOR ST TROPEZ
House PR made the announcement that Kate Moss had become the first ambassador of self-tan brand St.Tropez.
Kate Moss images distributed to mainstream media with NDAs to ensure that a global press embargo was in place and the launch was consistent across all territories / channels.
Exclusive Kate Moss quotes and back-stage images allocated to top-tier media targets. Full brand credit and St. Tropez mentions in all media placements.
75+ pieces of print coverage as well as 15+ pieces of broadcast media coverage – including MTV, Loose Women and ITV2.
#StTropez and #KateMoss trended organically on launch day, and there was an increase across all social media channels: Twitter – 30%, Pinterest – 31%, Instagram – 54%, Facebook – 71%.